Thursday, 22 November 2012

Aims and Introduction

As I created my questionnaire in college, the people that I asked were of my own age (16-17 years)- as well as getting a better understanding of my target audience  I can use myself as a good judge to my designs.
   6/10 people that did the questionnaire were female which is close to a 1:1 ratio and makes the results more fair. I did this to ensure it wasn't only from one and would get ideas and feedback from both.
   A younger age range normally has a lower charge rate which means I would need to make the price both reasonable for the makers of the magazine and people the people buying it. This is why I chose the magazine to be £2.99. 
   When doing my research, I looked at a wider range of genres but from my own personal favourite and the most popular answer, I chose Indie. I researched it further by looking at secondary images, fonts and clothing and made a mood board of what I'd found. I like bright, energetic colours so I found the images interesting and appealing. By looking at the colours and different fonts, it allowed me to imagine mastheads and cover lines I could use, Although I did look at other magazines looking at variety of genres, I found the most personal interest in Indie; I want to make my magazine unique, which is why I want to make the name for my magazine 'Unique'. The magazine will look at independent artists throughout so I thought that this would be both relevant and straight to the point. Making the magazine based around Indie music, the cover lines wont necessarily be about artists from 'UK's top 40 chart' and very well known nation wide, but be well known within the genre. 
   The base idea of this issue will be to promote a new artist/band that's only just go into the industry. I wasn't sure weather to do this or do an article on a already known artist and about one of their gigs or so. I asked a question about this in the questionnaire and most people said that they'd rather real about a new artist. 
   I plan to 3 shoots of iconic photos to get a wide choice of images. I want to either use 1 model for my cover page and double page spread and another on my contents page or 1 model throughout all 3 pieces. I want to use the photos I take to experiment this idea. In my contents page I will use an instrument, even though it will be a posed shoot in the studio, as it will make the photos symbolic as well and immediately relate to the topic of my magazine (music). In one of my shoots I want to use different scenery to the studio so I will use a female model at a lake. Although the denotations will be a lake, the connotations will represent peace and independence as in the photos they will be alone. I will use a guitar to relate to music as I will make the model (if I use her in the double page spread) an acoustic artist.
   When editing the photos, I want to make the ones at the lake colourful but soft and 'pretty'. I want the ones from the studio to have a larger contrast and be more dramatic and posed. In these photos, I want to use props to make them look fun, wacky and relate to the 'independent' genre. I will ask for feedback after each shoot as I want to know what other people think of the ideas I've expressed and why they like/dislike them. If more people say they prefer a different one to my own favourite, it will allow me to see why other people like different photos so could make the pages better.

Cover Page:
I want to make the main image posed and dramatic but the props, make up, hair and clothing to be colourful, fun and funky. I want to make the masthead bold, clear and unique and use a colour that's in the photo to compliment something in the photo and tie  the whole cover together. I want the cover lines to be a different font and colour so they stand out.

Contents Page:
I want use a variety of different images so that it gives a better show of what's in the magazine. I want the page to be dark and the images to be bright.

Double Page Spread:
I want to make one of the pages a full image of the person I'm writing about. I will use the same colour as a colour in the image from the heading and the subheadings. 

Ideas from mind map

On my mind map, I looked at different ideas from the two genres, Indie and Pop. With the indie and pop looks I wanted to create, were both similar by both having bright colours. This meant when planning in my mind maps, the ideas were massively different.
   The genre of music I want to base my magazine on is Indie and I have ideas to use the masthead, Unique.
   From the mind map, mood board and questionnaire, I can identify more of what I want to do and the bright colours and ideas I need to explore.

Wednesday, 21 November 2012

Production Schedule

The first part of tasks is about the photos. I need to take 3 shoots of photos, using 3 different models, locations and clothing. This is allow me to have a variety of different 'bands' and 'artists' to put in my magazine.

The second, third and forth parts of the tasks is about starting the magazine (editing, seeing how it looks) and making improvements. This will be the drafting and making of the cover page, contents page and double page spread. I put these into 3 different sections to break them up and make it easier to do each of them separately.

The last part of tasks is evaluating what I've done.

Tasks
Start date
Complete by
Shoot 1
22/11/12
22/11/12
Edit photos
22/11/12
22/11/12
Shoot 2
24/11/12
24/11/12
Edit photos
24/11/12
24/11/12
Shoot 3
25/11/12
25/11/12
Edit photos
25/11/12
25/11/12
Upload all photos, create contact sheet and chose favourite
25/11/12
25/11/12



Design cover
27/11/12
28/11/12
Add images
29/11/12
29/11/12
Add text
29/11/12
29/11/12
Make improvements
29/11/12
29/11/12



Design contents page
4/12/12
4/12/12
Add images
5/12/12
5/12/12
Add text
6/12/12
6/12/12
Make improvements
6/12/12
6/12/12



Design double page spread
11/12/12
11/12/12
Add images
12/12/12
12/12/12
Add text
13/12/12
13/12/12
Make improvements
13/12/12
13/12/12
Upload all three
13/12/12
13/12/12



Evaluate photos used
18/12/12
18/12/12
Evaluate the cover
19/12/12
19/12/12
Evaluate the contents page
20/12/12
20/12/12
Evaluate the double page spread
20/12/12
20/12/12

Mood board













After collecting these images and fonts, I noticed that Indie uses a very unique style, being individual. The colours are normally bright, including hair colours, clothing, accessories and props. I found by doing this mood board also, I have gained more of an understanding of the genre and it's helped me get more ideas of what kind of images to use in the magazine, what colour schemes to use and also what kind of models to use.

Tuesday, 20 November 2012

Mind mapping ideas

Summary and conclusion of primary research

Doing the questionnaires gave me the information I need to create a cover page, contents page and double page spread. I can plan what I want to do around the answers I have been given. I asked questions that told me exactly what images to take, what colours to use and about the text. By doing questionnaires and using the information, it gives you a specification. So, with this, I can now go on to mind map, plan and draw out what to do.

Thursday, 15 November 2012

Questionnaire 3, Contents

1) Would you rather read:
An article/interview on a brand new artist/band coming into the music industry [ 8 ]
An interview on a band/artist that’s been in music a long time  [ 2 ]

I chose this question as I wanted to know what would interest people the most. The most popular answer was that people would rather read an article about a new set of people/single artist that's coming into the industry rather than an article about something that's already there. This can come as an advantage as I can use the Indie style to dress up a model and introduce them in a wacky way. Also, I can make the article an interview and ask questions about how they've become who they are rather than what they're doing.
















2) On the first page of a double page spread, would you prefer:
Lots of images  [ 3  ]
One large image  [ 7 ]

If I was to make the double page spread two pages that link together, the most popular answer was to use one large image of one page and use the other for an article. I asked this question as it's an important thing to know when starting to plan a double page spread. However, when looking at existing double page spread, I've seen various pages that use more than one image and look more interesting so I want to experiment with both.













3) Would you rather enter a competition for:
Gig tickets  [ 9 ]
New album  [ 1 ]

A lot of magazines use competitions as a selling point. 2 of the prizes are often gig/concert tickets or a new album that's just been released or will future been released. I wanted to know what people would rather enter a competition for and I found that the most popular prize would be gig tickets. 













4) Do freebies appeal to you?
Yes  [ 10 ]
No  [ 0 ]
I wanted to see if freebies would appeal to the target audience and I found when doing the questionnaire, 100% of the people said they would as they'd be getting more for their money. 















5) On a contents page, would images with page numbers on make you want to read the articles more?
Yes  [ 8 ]
No  [ 2 ]

The layout of the contents page is important as when planning, you need to know how things are going to look. I wanted to ask this question as I'd seen existing pages with this on. 8/10 people said that it's a good idea so I think if I made a contents page with a variety of images, I'd use this technique. 











Questionnaire 2, Layout



Questionnaire 1, Target Auidence

Questionnaire 1- Target Audience

1) Are you male or female?
Male  [ 4 ]
Female  [ 6 ]

I chose to use this question to show what gender of people are answering the questions. I purposely tried to get an equal amount of girls to boys as I wanted to get a non bias result and also really see what both males and females want to see in a magazine.

2) How old are you?
16  [ 8 ]
17  [ 2 ]
18  [ 0 ]
19  [ 0 ]
20  [ 0 ]

This question shows the age range of the people that answered my questions. Most people I asked were college students which is why they are all 16-17 years old. I want to create magazine pieces for this age range so I think that this age range is suitable.

3) Which genre of music interests you the most?
Heavy metal  [ 0 ]
Rock  [2  ]
Punk  [ 1]
R &B  [ 0 ]
Pop  [ 0 ]
Emo  [ 0 ]
Indie  [ 6 ]
Other  [ 0 ]

I chose this question to see what genre of music is the most popular as I was unsure what genre of music to base my magazine on. From this and the textual analysis of the indie magazine, I can see that it's a good and unique genre to choose.



4) Do you prefer single artists or bands?
Single artists  [ 6 ]
Bands  [ 4 ]

I wanted to ask this question as I'm going to use photos throughout each piece so I wanted to know what would work the best and what people would want to see.

5) How much would you pay for the magazine?
£1.99  [ 5 ]
£2.99  [ 3 ]
£3.99  [ 2 ]
£4.99  [ 0 ]

There's a wide variety of prices throughout popular magazines in Britain. If a magazine is under priced, the company would make a profit. If it's over priced, people aren't going to buy it so you need to find a price in which you'd make profit but people would think suitable and appropriate as well. I chose this question to see how much the people I asked would normally pay for a magazine.











Monday, 5 November 2012

Understanding genre in music magazines

In music, there's a wide variety of genres such as: Indie, Emo, R&B, Hip Hop, Punk, etc. The way a genre of music is portrayed on the magazine needs to relate exactly to how the music makes you feel. For example, a Pop music magazine would have bright, vibrant colours with the connotations of happiness and models would have lively poses and happy facial expressions. The magazine wants to make you feel happy, the same as the music it releases.
   I will be looking at Emo, Punk, Indie, Rock and Heavy Metal.




Emo: Whereas some genres of music are simular, Emo is very individual and unique- although the appearance of the people are often confused with goth. It is one of the strongest genres of music to stereotype due to the black clothing and heavy, black make up the boys/girls wear. The way in which Emo bands dress and look make people stereotype them and assume the way they are going to act and sound. Additional stereotypes link to the behaviour of the people and often link to depression and self harming. The lyrics of the music connote a lot of upset and confession.



Punk: Punks are very unique and different also. They often wear black clothing, such as leather jackets, black jeans but they also use bright colours. In this photo, you can see the lady is wearing black, black nail varnish and has a black tattoo but her hair has various different colours dyed into it. Punk music magazines often have a a mixture between dark black colours and very bright colours. A lot of  punks are very individual, express their attitude through clothing, have unique hair styles and have piercings and tattoos.  The way they dress causes people to stereotype them.



Indie: Indie music magazine covers are often very colourful which make them stand out and look individual against a magazine such as emo and heavy metal. Indie music (individual music) wants to be unique, so the way they dress and sound is the way they want people to think of the genre, which is why they dress with so much colour. This magazine cover is  simple, so you can see the model better. Her hair is various bright colours, along with the headband and glasses. This connotes happiness and energy which is what I think that this genre want to portray, without being simular to a genre such as Pop.  




Rock and Heavy Metal: Rock and heavy metal are different genres of music but are simular due to their dark appearances and loud music. People in rock often wear dark clothes with a colour in it such as electric blue or hot red. People in heavy metal reflect anger and aggression through their lyrics due to the way that they sing it and the lyrics that are sung.   



Codes and conventions of magazines.

All magazines try to be different, unique and independent in a way that attracts and persuades people to buy and read what's inside. However, codes and conventions are carried out in all magazines to make it easily understandable. There 3 different categories for codes- technical, symbolic and written. Technical codes are to do with the photography side, such as the framing, lighting, exposure and positioning. Symbolic codes look at the connotations, such as the colours, body language, facial expressions and clothing. Lastly, Written codes is about the language of the text. Common codes and conventions of magazines include:

A mast head- this is the name of the magazine. It is normally located at the top of the cover to make it easily found in stores, where there would be many other magazines. It is normally bold and bigger than any other text on the cover. Also, as the mast head is the name of the magazine, it will stay the same on all issues so again, it is easily recognised. It is unusual for a masthead to use letters that aren't in capitals- this is again due to needing to stand out. Billboard is an example of a magazine that uses a masthead without it all being in capital letters.

A main image- the main image is normally an iconic sign, relating to the main cover story. For example, if the main image was of artist Cheryl Cole, there would be a large cover line about her. Also, on many magazines, a model quote is used.
   Most magazines use photography studios to get shoots in which the model would be against a white background. As well as looking more professional, this gives a clear background to use for cover lines and over conventions. The connotations of an image have to be looked upon as it will need to relate to the cover line and how the model is supposed to feel and the expressions they should show. For example, if the cover line description said that an artist had won a good award, the facial expressions would most likely connotate happiness, also giving a positive energy.

Cover lines- cover lines tell the reader what stories are going to be in the magazine. This is an easy way for people to find out what is inside without flicking through. Normally, if a person isn't interested in the cover lines, they wont buy it so they have to be worded and made the most interesting they can be. Cover lines usually have a bigger subtitle in a different colour. Underneath this, a short sentence telling more about the story. Both of these could use language techniques such as a pun, repetition, rhythm etc. For example:
Chase and Status:
''Twisting the face of drum and base''
The sub title and description are both extremely small worded but the description uses a rhythm with the words face and base which make it more fun.

A date line- a date line usually goes at the top right hand corner or by the bar code to make it easily found. This shows when it made made for.

Advertisement- there is normally some type of advertisement within the cover which attracts attention to the magazine. It could be a 'Win big!' which makes people want to buy it and read more. Images are often used with this in a boxed text to stand out from the rest.

Bar code- on every cover there's a bar code and the price is next to it.

Magazines often find the best layout and stick to it to make it constant as it will go with the theme of the magazine and link to the genre of music they want to display.

Textual analysis, Double page spread 5


This double page spread is spilt up in two as the page on the left is full with an image and the page on the right is the article. This doesn't make the two pages flow and look as one. However, there are various techniques that the magazine have used to relate them both together. The most obvious one being the letter J covering the page on the right. The J stands for the first letter of Jay-Z's name (the man in the photo) so it automatically becomes relevant without reading the article. Also, the colour scheme throughout the two pages work well together only using a small variety of colours, red being the main one. 
   The page on the left is only used for the iconic sign, photograph of singer, Jay-Z and a small section for text. Being able to see eyes in a photo usually is the main way to express feelings and a look that the magazine want the photo to portray. However, in this photo he's wearing sunglasses so his eyes are covered- this makes it less obvious to who it is and a more definite expression but the pose he's doing still gives a sense of attitude. Also, red conotes danger so by using the colour red in the photo, it could link to this meaning. With half of his face being red also, it reminds me of evil and devils and the J in the right page looks like a tail so altogether, it's giving an 'dangerous' look. This could relate to the genre as well as it's rap and the stereotypical rap singer is 'dangerous'. The layout of the photo is simple due to it spreading across the whole page, fitting to the edges and not showing any excess page.
   On the photo, there's a small amount of writing. The biggest being a quote from the article, a logo of RapRadar and a small description including the words 'better red than dead'. This links to the the red colour scheme and the connotations of the colour red. On the second page, there's a lot of writing separated by 2 columns and 3 paragraphs. The openings of the second and third paragraph start with a huge letter. This seems to break it down more and make it look as if there's not as much writing as it would look not having the big letters. The letter J covering the page is bold but you can still easily read the text thats over it. Also, the singers name 'Jay-Z' is on the top of the second page in red, tying in with the other red fonts and parts around the two pages.

Textual analysis, Double page spread, 4



















Due to an iconic sign spread across the first and part of the second page, it makes it more obvious to who the article is about. The name of the band, 'The Black Eyed Peas' isn't big or bold on the page so unless you knew who they were, it isn't obvious from looking only. The third person standing, Will. I. Am, is opaque and bold whereas the other three people have been faded so they look as if they are more part of the background- this could conote the importance of WIll. I. Am in comparison to the others roles in the band. It could also imply that the article is going to be more about him than the others in the band. Linking to this, the boxed text "will he wont he?" shows that it's only going to be about him, using the word 'he'. The words 'will he' is in a gold font, the same as the colour of part of wills suit. This again, makes WIll. I. Am seem like the most important person. The colour is also used on the two arrows on the second page.
   There is only one column, making it look like there's less to read. However, the font is small and as it's an interview, the questions will be straight to the point and interesting.
   In the middle in of the interview, there's a quote, highlighted in black and in a black font. This is the opposite of the other text so makes it stand out even more than just a bold font.

Textual analysis, Double page spread 3


Due to the bright, vibrant colours, the largest image stands out the most on the page- as the double page spread is black and white (excluding the two pieces of blue text), it's also the most colourful part on the page.
   There are 7 smaller black and white images spread across the width of the page, all in which the girl is in the same outfit but doing different poses; they all look quite fun due to the lively poses. In between the 5th and 6th one, there's a much larger scaled image of the same girl but in colour. This one isn't as 'fun', it's more posed and serious.
   There are four columns of text to read, 3 being on the left page and 1 being on the right. This separates the two and makes it seem like there isn't as much. It also allows the larger image to be more in the middle, rather than at the end.
    The text is in a silver/grey colour. This makes the image not as bold as if it was black but look more gentle- it also is the same colour as the greys in the smaller images.
    In the subtitle, the name 'Solange Knowles' is in an electric blue, automatically standing out from the title and the rest of the text. This is the same colour as the 'Now' at the top of the page also. On the second page, there's also a separate column in which is just a quote. This is in a bold font, so it makes it stands out more.
   The connotations of the images could be happiness and fun due to her smiling and looking lively throughout.

Textual analysis, Double page spread 2

Initially, it's obvious that the two pages are a double page spread as the image, text and heading spreads over the both pages and lets your eyes flow well. The image is cut so some of the arm of the model is half on the left page and the rest of her body is in the right page.
   On the right page, most of the space is used for the image of singer, Lily Allen. She's wearing casual clothes in a pose that isn't dramatic. The overall appearance of the spread is quite homely and real which links to the heading about her being honest.
   The heading isn't what the article is about, but a quote from something that the artist has said in the article. It's made to look as if the letters are individually stuck from a magazine/newspaper which makes it look more interesting.
   The colour scheme of the double page spread is black white and red. The spread involves a lot of blacks- the title, the text, her hair colour, in her clothing and her smokey eye make up. I think that the overall look is quite indie rock but casual in that way that it's dressed up. The two names in red stand out but go with the reds in the clothing as well. In the background, there are faded images which make the background not completely white and give it an interesting look. However, it's not opaque so you can hardly notice it.
   There are 4 columns of writing which makes it enough to read but not too much to put someone off from reading it.
   Overall, the presentation of the double page spread is good and it tells a story about a well-known artist in music. There isn't anything extremely special about the page but it gives edgy look and as it's quite casual, that could indicate that the article will be more personal to Lily Allen.

Textual analysis, Double page spread 1


The two main subjects of this double page spread is the iconic sign, image of Lady Gaga on the first page and an enlarged 'L', spread across the second page. At first sight, these are the two things that you see first as they stand out the most. With these two things and the text at the top, 'lady GAGA' it's immediately obvious to the reader who the double page spread is about.
   The shadows and highlights of the image have been enhanced and made the image look more dramatic, relating to the posed positioning Lady Gaga is doing. She's not wearing much clothing- you can tell she's nude at what you can see but her hands and necklaces cover her up, making it appropriate. Her hair is curly with volume which again makes it more dramatic with a sense of age and old films. Her facial expression also enhances this as it's posed.
   The text of the image is in 3 columns with a big letter L over the text. This links in to the story about Lady Gaga. It's bold but is transparent enough for you to be able to read the text over.

Textual analysis, Contents page, 5

In this contents page, the layout is neat and easy to follow due to the straight columns.
   The title, 'Contents' is in a black box and the writing is yellow. This stands out and can immediately be recognised when looking for the page as it's bright.
   Underneath the word Contents (in the black box) it has in a smaller font and white writing the issue number and the date it was realsed. This is clear but draws less attention which is the intention. 
   The overall appearance of the images gives a 'bad boy' look. The main image is of man with a tatto across his neck, one has a gun, one is  man in a rock concert, etc. The image of the group of boys is named, 'Taste of Chaos' and talk underneath about partying. By looking at these images, it could indicate the target audience. Underneath the images, they all have a page number so it's easier to find where the story is. Also, all of the images are iconic signs.
   There is much more writing on this contents page than the others I have analysed. In the top, left hand corner, there is a paragraph based on metal fans having a good summer if they attend to the events the magazine talks about. This is a way of advertising but giving the magazine more to it than just stories to read.
   The subtitles in the right column are yellow boxes with black writing, opposite to the title. This makes it relate to the colours but gives it an independent look also. The subtiles have various different stories below so it's very easy to find what you want to read.

Textual analysis, Contents page, 4

This contents page is simple due to the photo and the basic columns. Apart from the black and white, the only other colour is red, linking to the Q logo. The logo on the page is much smaller than the one on the cover page but is the same colour as the page numbers so overall works well as a whole.
   Next to the logo, there's a line and in that row, there's the issue number, the word contents and the date number. The issue number and the word contents are the same font size but different colours. The date is next to contents but smaller and a grey. This shows importance and difference from the three, making Contents stand out more as it would need to for the readers to be able to identify it when flicking through the magazine.
   The two subtitles, 'Features' and 'Every Month' are both in the same font- white in a black box. This separates them from the page numbers and stories and makes it obvious that they are subheadings rather than another story. The Features section shows what's on offer, what is in the magazine and what new stories are there. Whereas the Every Month section is more what's in every issue and what people are going to be interested in when buying the magazine each month.
   The image is an iconic sign due to being a photo of signing, James Blunt. It has been cut out and put onto the page, using most of the space but leaving enough room for the column for text. He is looking directly into the lens, with a facial expression that I found hard to identify a meaning from. I think that he looks serious without having any immediate feeling able to show. The second cover story is about James Blunt, making the image relevant to the contents page.
   The red arrow in the bottom right hand corner tells the reader to carry on and go on to the next page.

Textual analysis- Magazine cover 5, Bliss

Immediately, you can tell that the audience for this magazine is young girls due to the main image choice, colours and cover lines. The genre of music looks to be pop.
   The masthead, 'Bliss' is in capitals and a bold, thick font spread across the whole width of the magazine. Due to it being pink (stereotypically) it makes it more for girls. Although the masthead font is fairly simple, the I is cut at the top, so it makes it more interesting too look at. The word Bliss indicates something pretty so works well with the overall appearance of the magazine cover.
   The image of singer, Taylor Swift, is an iconic sign and many people would recognise her due to being known outside of England as well.  Her clothing and jewellery are very 'young teen' and by using a mid shot, it allows you too see her outfit better. Her pose and positioning isn't too dramatic but the way that she's holding her hair on her shoulder makes it more posed. The expression on her face and her body language both look happy and give of a positive energy which indicates the story about her is good.
   The cover stories aren't all in one place but on both sides so it makes it look busier but still orderly. The main cover line is about Taylor Swift, with her name being the largest text. Above this, it say's 'EXCLUSIVE', making it sound more important and with the main image being her as wel, it looks like the best article to look at.  There are various cover lines around the image, all quite irrelevant to music. Only the cover lines at the bottom are as they are direct names to music.
   The main colour on the page is pink and other are soft blues, greens, so the first impression of the page is very girl but also give a positive energy.
   Linking to the colours and the image, the target audience would most likely by for girls.

Textual analysis, Contents page 3

The layout of this contents page is quite simple, so it's easy to understand. It's constructed in such a way that there's obvious columns in which leaves your eyes easily following the different parts and sections.
  The boldest part of the contents page is the title 'DRUMMER'. This is is in thick, black capital letters which ensures that it stands out on the page and informs the audience/consumer what the base of the magazine is about.
  '01/07 Contents' is written in a separate orange box at the top of the page. The date '01/07' is in a darker shade of orange, allowing it to fade into the box more than the word Contents. The word Contents is in a white font, relevant as the background of the whole contents page is white also. Due to the font size of the word contents in ratio to the masthead, it isn't as immediate is the masthead.
   The colour scheme of the overall contents page is black, white and orange. Black and white are colours that are used often as when using a black font against a white background, it's easy to read. The orange stands out well within the page as it's a bright colour and it's mixed in with various dark images and fonts. Some of the connotations of the colour orange are enthusiasm and success. This may relate to the people in the magazine or the genre overall.
   There's six images of the contents page in which all but one have numbers on. This is a guide to the audience, allowing them to be directed to the page in which the image is about. The small image of the drums do not have a number on but it relates to the masthead Drummer.
   'Features' is in a column to the left of the page. Due to it being in a straight column against a plain, white background, it looks neat and easy to read. The way it's presented is also the same; orange page numbers, bold subheadings and a regular, small font for the descriptions. This separates each part but makes the overall column work well together. Next to the story about Dave Lombardo the word exclusive! is in capitals in a white font, inside a cut up rectangle. The word follows on to the biggest photo in the page of a drummer. This links the two stories together and makes it seem like more of an important and more interesting page to check out.
   Along with the orange box for the heading Contents, the box at the bottom of the page stands out and links to this. Putting a box, stating it's regulars, shows that it's what's in the magazine each time and people enjoy to read about.